Google: Evolution of Search & Innovation

I recently attended a google event, which was deemed to be the biggest Engage event of the year  with the aim of learning the very best ways to service clients from insights to creating proposals to tracking and measuring results. The event tagged Google Engage: Box of Tricks showcased  top tips on Google’s agency tools and an insight into Google’s latest products including AdWords Express and Google + Pages.

In a keynote speech, Google and Innovation by Arvind Desikan, Google’s Head of Consumer Marketing, he pointed out that, as Google  is continually looking towards the future, these core principles guide their actions. The 8 innovation principles of Google are outlined below:

  • – Focus on the User
  • – Open will Win
  • – Ideas comes from everywhere
  • – Think Big, Start Small
  • – Never Fail to Fail
  • – Launch early and Iterate
  • – Be a Platform. Float all Boats
  • – Make it Matter

The online search giant released a short video recently highlighting some of its key milestones in search over the past decade. It’s both a fun blast from the past and a worthwhile reminder of how much things have changed over the years.

From the Google blog post announcing the video, Google sums up its approach to improving search: “Our goal is to get you to the answer you’re looking for faster and faster, creating a nearly seamless connection between your questions and the information you seek. That means you don’t generally need to know about the latest search feature in order to take advantage of it.”

Click here to see a larger version of the timeline.

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