Social Media Marketing – Asoto Adeola

5 Tips To Integrate Social Media Into Your Brand’s Communication Strategy

With Web 2.0 here to stay, many companies – small and large – are still coming to grips with how to take the first critical steps towards active participation in the world of consumer-driven media. The prospect of implementing a social media strategy for a brand may seem daunting, but it’s not as difficult as you… Continue reading 5 Tips To Integrate Social Media Into Your Brand’s Communication Strategy

How Brands Can Exploit The Full Potential Of The Social Web

Social Media is revolutionising the way we share news, ideas and opinions. It has become a medium for marketing largely due to its valuable, sharable content in all the various forms of rich media whether that be text, video or images. The popular ones being Facebook, Twitter, Youtube, Slideshare, LinkedIn are used in marketing ideas… Continue reading How Brands Can Exploit The Full Potential Of The Social Web

How Global Brands are Plotting Digital Drive

Most major brand owners will enhance their digital activity this year, but concerns remain about establishing meaningful metrics. In Nigeria, brands are yet to harness these as most companies do not even have an idea of what digital marketing involves and yet to integrate it in part of their marketing mix or budget spend. Below… Continue reading How Global Brands are Plotting Digital Drive