Most major brand owners will enhance their digital activity this year, but concerns remain about establishing meaningful metrics. In Nigeria, brands are yet to harness these as most companies do not even have an idea of what digital marketing involves and yet to integrate it in part of their marketing mix or budget spend. Below… Continue reading How Global Brands are Plotting Digital Drive
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Online Advertising in Nigeria: overview of trends, challenges & benefits
Over the years Internet marketing has evolved in Nigeria. According to Africa Internet Usage and Population Statistics, internet penetration in Nigeria is now 28.9% at estimated 43,982,200m users and as a result, owing to the huge marketing potentials inherent in digital media as a part of the overall marketing mix, coupled with the increasing use… Continue reading Online Advertising in Nigeria: overview of trends, challenges & benefits