Most major brand owners will enhance their digital activity this year, but concerns remain about establishing meaningful metrics. In Nigeria, brands are yet to harness these as most companies do not even have an idea of what digital marketing involves and yet to integrate it in part of their marketing mix or budget spend. Below… Continue reading How Global Brands are Plotting Digital Drive
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Top 20 Most Visited Sites in Nigeria
With an estimated number of over 43 million Nigerians online, it is definitely worth it to know where they are visiting and why, understanding trends, demographics of the internet savvy Nigerians benchmarking these top sites by impression indexes based on Alexa.com Web Directory. The most visited websites in Nigeria include those of Facebook (Expected), Twitter… Continue reading Top 20 Most Visited Sites in Nigeria