In my previous post, The World’s 30 Most Popular Facebook Pages Right Now, Texas HoldEm pokers is the highest facebook fanpage, a game developed by Zynga. Analyzing facebook social game via its monthly active users (MUA) shows, CityVille’s Zynga’s new city-builder has found itself at the top with nearly 85 million monthly actives ; a… Continue reading Top 5 Facebook Games for January 2011
Tag: digital marketing
Digital Glossary for Marketers
Advergame – Advergaming is the practice of using video games to advertise a product, organization or viewpoint. Ad Impression – An ad impression occurs each time a consumer sees an ad. Ad Serving – Delivery of online adverts to an end user’s computer by an ad management system. The system allows different online adverts to… Continue reading Digital Glossary for Marketers
3 Ways Brands Should Plot Their Digital Drive for 2011
Today brands are moving beyond marketing in exploiting new communications channels. Brand owners having recognized the enormous potential of digital media are seeking to leverage on digital media across its marketing, sales and operations, it is important to note that tactics are going to have to evolve quickly because everyone’s experience online is evolving quickly,… Continue reading 3 Ways Brands Should Plot Their Digital Drive for 2011
Online Advertising in Nigeria: overview of trends, challenges & benefits
Over the years Internet marketing has evolved in Nigeria. According to Africa Internet Usage and Population Statistics, internet penetration in Nigeria is now 28.9% at estimated 43,982,200m users and as a result, owing to the huge marketing potentials inherent in digital media as a part of the overall marketing mix, coupled with the increasing use… Continue reading Online Advertising in Nigeria: overview of trends, challenges & benefits