Advertising creates awareness but word-of-mouth endorsements, in person or electronically, are what drive purchase decisions in Africa, a study from Nielsen has claimed. The research company surveyed 8,168 urban consumers across 15 African countries for its Emerging Market Insights Study, and found that respondents rated recommendations from friends and family above all other forms of communications.… Continue reading eCommerce in Nigeria: Why Word of Mouth Is Still An Effective Marketing Approach
Tag: business
4 Ways Customers Drive Your Business
Trying to grow a business seems impossible. Most of the time, the increased business from a marketing campaign disappears just as quickly as it arrived. Building sustainable growth that will drive your business forward is achievable by taking into consideration existing and potential customers. The tips in this article is credited to Eric Ries in… Continue reading 4 Ways Customers Drive Your Business
6 Ways to Market your Startup
Marketing could be said to be the lifeblood of a new startup. Marketing should never be neglected. No matter what the startup is, marketing’s mission is the same — to tell the world about the product. It’ll be much easier to set marketing goals for your company. In order to tell the world about your product, there are… Continue reading 6 Ways to Market your Startup
Why Small Businesses Value Branding
In a recent survey done by creativepool & printed.com, 1000 creative professionals were interviewed cutting across the digital and print industry to identify the importance small business do place on branding. The top 3 branding elements prioritised by small businesses are company logo, website design & business card design. Below is the summary of the… Continue reading Why Small Businesses Value Branding