According to a recent survey by Landor, in which they studied 2,500 brands through a combination of data drawn from 15,000 consumers each year and 48 separate metrics to assess brand differentiation, relevance, esteem and knowledge. Facebook, Skype and YouTube are among the leading “breakaway brands” that have grown dramatically in strength over the last three years.… Continue reading Why Facebook, Skype and YouTube are “Breakaway Brands”