In a recent survey done by creativepool & printed.com, 1000 creative professionals were interviewed cutting across the digital and print industry to identify the importance small business do place on branding. The top 3 branding elements prioritised by small businesses are company logo, website design & business card design. Below is the summary of the… Continue reading Why Small Businesses Value Branding
Tag: branding
Brand Identity for Dangote Noodles
Client: Dangote Noodles Agency: FKG2 NIGERIA Project: The Dangote Group is the largest diversified conglomerate in Nigeria with business interest that cut across different sectors of the economy. The agency was saddled with the responsibility to develop and implement a strategic marketing communication framework for the successful launch of Dangote range of Noodles into the… Continue reading Brand Identity for Dangote Noodles
5 Branding Tips For Individuals/Small Businesses
I have decided to write this because many small business and individuals think branding is only for large multi-national corporations and many atimes feel that premium work is tied to high end. I say this because prospective clients take a look at my portfolio and do call me with a perceived notion that I’m expensive.… Continue reading 5 Branding Tips For Individuals/Small Businesses
Branding is a process by which ‘IMPRESSIONS ARE BURNED INTO FLESH’
Brands are an ever present part of our lives- from the clothes we wear to the food we eat; from the toys or children play with to the drinks we consume; from our mobile phones to our cigarettes.We read about brands on our carefully branded newspapers. In this new era, brands are driven by consumers.… Continue reading Branding is a process by which ‘IMPRESSIONS ARE BURNED INTO FLESH’