Advertising creates awareness but word-of-mouth endorsements, in person or electronically, are what drive purchase decisions in Africa, a study from Nielsen has claimed. The research company surveyed 8,168 urban consumers across 15 African countries for its Emerging Market Insights Study, and found that respondents rated recommendations from friends and family above all other forms of communications.… Continue reading eCommerce in Nigeria: Why Word of Mouth Is Still An Effective Marketing Approach
3 Ways to Create Targeted Content That Will Drive Traffic
Good content is an absolute requirement for social marketing and acquiring new customers. Without targeted, fresh, and convincing content, your efforts probably won’t produce the results you are hoping for. The three these strategies below would to help you effectively create and distribute attention-grabbing content that you use in social, email and your website. #1.… Continue reading 3 Ways to Create Targeted Content That Will Drive Traffic
HOW: To Think With Google
If you’re interested in learning and broaden your knowledge in any industry, the Think with Google site is definitely a useful tool. What exactly is Think with Google? It’s a hub for digital marketing information, research and learning resources both from a Google product standpoint and more broad industry standpoint. Content (research and data) shared are extremely valuable… Continue reading HOW: To Think With Google
4 Ways Customers Drive Your Business
Trying to grow a business seems impossible. Most of the time, the increased business from a marketing campaign disappears just as quickly as it arrived. Building sustainable growth that will drive your business forward is achievable by taking into consideration existing and potential customers. The tips in this article is credited to Eric Ries in… Continue reading 4 Ways Customers Drive Your Business