I have decided to write this because many small business and individuals think branding is only for large multi-national corporations and many atimes feel that premium work is tied to high end. I say this because prospective clients take a look at my portfolio and do call me with a perceived notion that I’m expensive.… Continue reading 5 Branding Tips For Individuals/Small Businesses
Identity Design for Dorcie Charity
In this article I will write about the process of creating the identity & logo design for one of my recent clients, Dorcie. Getting The Job Sinmisola, the brain behind Dorcie Charity, contacted me few months ago (found me through my facebook ads and visited my blog). She wanted to create a design identity for… Continue reading Identity Design for Dorcie Charity
How to cultivate a balanced view of work
Due to the times we live in, economic hardship is the order of the day and having a regular job or running a business that guarantees sufficient income to cover the needs of the family. Still, there is much more to life than hard work. Living a satisfying, meaningful life obviously involves making time for… Continue reading How to cultivate a balanced view of work
Online Advertising in Nigeria: overview of trends, challenges & benefits
Over the years Internet marketing has evolved in Nigeria. According to Africa Internet Usage and Population Statistics, internet penetration in Nigeria is now 28.9% at estimated 43,982,200m users and as a result, owing to the huge marketing potentials inherent in digital media as a part of the overall marketing mix, coupled with the increasing use… Continue reading Online Advertising in Nigeria: overview of trends, challenges & benefits