With an estimated number of over 43 million Nigerians online, it is definitely worth it to know where they are visiting and why, understanding trends, demographics of the internet savvy Nigerians benchmarking these top sites by impression indexes based on Alexa.com Web Directory. The most visited websites in Nigeria include those of Facebook (Expected), Twitter… Continue reading Top 20 Most Visited Sites in Nigeria
How To Run A Successful Online Marketing Campaign: Case Study
Bytesize, a Nigerian Digital Marketing Agency was briefed by Coca-Cola Nigeria to handle its online marketing campaign during the African Nations Cup (ACN) 2010 in Angola. The brand wanted to position itself in the mind of its target audience as a brand that “Open Happiness” to Super Eagles Top Fans and also as the Official… Continue reading How To Run A Successful Online Marketing Campaign: Case Study
Top 5 Facebook Games for January 2011
In my previous post, The World’s 30 Most Popular Facebook Pages Right Now, Texas HoldEm pokers is the highest facebook fanpage, a game developed by Zynga. Analyzing facebook social game via its monthly active users (MUA) shows, CityVille’s Zynga’s new city-builder has found itself at the top with nearly 85 million monthly actives ; a… Continue reading Top 5 Facebook Games for January 2011
Digital Glossary for Marketers
Advergame – Advergaming is the practice of using video games to advertise a product, organization or viewpoint. Ad Impression – An ad impression occurs each time a consumer sees an ad. Ad Serving – Delivery of online adverts to an end user’s computer by an ad management system. The system allows different online adverts to… Continue reading Digital Glossary for Marketers