Social Media is revolutionising the way we share news, ideas and opinions. It has become a medium for marketing largely due to its valuable, sharable content in all the various forms of rich media whether that be text, video or images. The popular ones being Facebook, Twitter, Youtube, Slideshare, LinkedIn are used in marketing ideas… Continue reading How Brands Can Exploit The Full Potential Of The Social Web
Brand Identity for Dangote Noodles
Client: Dangote Noodles Agency: FKG2 NIGERIA Project: The Dangote Group is the largest diversified conglomerate in Nigeria with business interest that cut across different sectors of the economy. The agency was saddled with the responsibility to develop and implement a strategic marketing communication framework for the successful launch of Dangote range of Noodles into the… Continue reading Brand Identity for Dangote Noodles
10 Social Media Pitfalls to Avoid as a Designer
In recent years, the use of social media has become a necessity for every industry and web/graphics designers are not exempted from this trend. Hence the use of social media cannot be overemphasized. Some of the benefits includes quick and easy promotion, less costly – more effective, connecting with the design community, finding clients and… Continue reading 10 Social Media Pitfalls to Avoid as a Designer
Brand Identity for Kokomobile
I was at my desk when a text message came in from the CEO of Robert & John Limited that he would be in for 15 minutes. Few minutes later, my extension phone rang it was the GM (head honcho of the agency) saying: “Asoto, I hope everything is in order, you know he is… Continue reading Brand Identity for Kokomobile