With business going social today, it is vital for businesses to embrace it in their marketing campaigns. Launched in June 2011, Google+ is a way of making your Google experience social. It is Google’s answers to Facebook. Why use Google+? With Google+ increased growth, businesses can boost online marketing performance by getting closer to potential customers, engaging & increase… Continue reading Why You Should Market Your Business With Google+
How Web Analytics Can Help Your Business
Your website is critical to the success of your business. As a business owner, you can improve your marketing with valuable insights into how your customers interact with your website. The more you know about your website visitors, such as where they come from and which pages they like best, the more you can focus your marketing efforts on what… Continue reading How Web Analytics Can Help Your Business
How to Market Your Business Using Email Marketing
As a business owner, email marketing can improve retention and engagement of your customers. It is of important to identify how to achieve this. Email marketing messages can take various forms; whether it is a series of welcome emails, a reminder to repurchase a needed product, a message to let your customers know that you… Continue reading How to Market Your Business Using Email Marketing
How to Market Your Business Using Content Marketing
Content marketing is one of the most effective ways of winning the trust and loyalty of customers. By offering valuable content, your customers will see that you are not just concerned about getting them to buy, but that you are willing to offer them resources and educate them. Content marketing and “storytelling” as a means… Continue reading How to Market Your Business Using Content Marketing