I recently attended a google event, which was deemed to be the biggest Engage event of the year with the aim of learning the very best ways to service clients from insights to creating proposals to tracking and measuring results. The event tagged Google Engage: Box of Tricks showcased top tips on Google’s agency tools and an insight… Continue reading Google: Evolution of Search & Innovation
Four Keys To Apple’s Growth
A few days ago, someone asked me: How many apples do i eat a day? A question thrown at me because of my affinity to the Apple brand. Well i tried explaining what makes the brand tick. Over the years, Apple has continually focused on four key growth drivers – including simplicity, differentiation and taking “courageous”… Continue reading Four Keys To Apple’s Growth
6 Ways to Determine a Successful Website
Whilst being entrepreneurial minded, looking for a creative business strategy/model to drive a website i just started, i pondered on what really makes a site successful, i came across Seth Godin’s blog which highlighted 6 questions for analyzing a website. I found this to be interesting because as he noted it’s tempting to believe that… Continue reading 6 Ways to Determine a Successful Website
8 Internet Gains Fact & Figures
According to a recent study compiled by the Foreign Office, the internet has witnessed tremendous gains since its existence and seems to be on the increase. In developed countries, more children aged two to five can use a smartphone (19 percent) than can tie their shoelaces (nine per cent). The average smartphone has more computing… Continue reading 8 Internet Gains Fact & Figures