Why Facebook, Skype and YouTube are “Breakaway Brands”

According to a recent survey by Landor, in which they studied 2,500 brands  through a combination of data drawn from 15,000 consumers each year and 48 separate metrics to assess brand differentiation, relevance, esteem and knowledge. Facebook, Skype and YouTube are among the leading “breakaway brands” that have grown dramatically in strength over the last three years.… Continue reading Why Facebook, Skype and YouTube are “Breakaway Brands”

The Top 10 Facebook Brand Pages in Nigeria

According to SocialBakers, Nigeria is the 2nd fastest rising African country on Facebook and currently placed at Number 4 in Africa. Statistics from the site  shows that there are currently over 3.5 million active Facebook users in Nigeria. The statistics also shows that Nigeria is in the number 37th position in the list of world users… Continue reading The Top 10 Facebook Brand Pages in Nigeria

The Mobile Flirting Platform Growth in Nigeria

Online dating has been a growing trend in Western hemisphere. People enjoy flirting all over the world. In Nigeria, it seems the trend is growing increasingly as a result of the mobile penetration in the country. The use of mobile phones instead of computers  has made it easier to visit  these dating sites. That is what… Continue reading The Mobile Flirting Platform Growth in Nigeria

Top 20 Facebook Brand Pages in the World

In my previous post on The 10 Most Popular Facebook Fan Pages, this post would list the top 20 brands using Facebook to engage their teaming fans. Brands see this as a tremendous opportunity for direct-to-consumer engagement. On Facebook, some brands have earned more than 30 million Likes creating a dedicated brand network not yet… Continue reading Top 20 Facebook Brand Pages in the World