Bytesize, a Nigerian Digital Marketing Agency was briefed by Coca-Cola Nigeria to handle its online marketing campaign during the African Nations Cup (ACN) 2010 in Angola. The brand wanted to position itself in the mind of its target audience as a brand that “Open Happiness” to Super Eagles Top Fans and also as the Official… Continue reading How To Run A Successful Online Marketing Campaign: Case Study
Category: Marketing Mix
3 Ways Brands Should Plot Their Digital Drive for 2011
Today brands are moving beyond marketing in exploiting new communications channels. Brand owners having recognized the enormous potential of digital media are seeking to leverage on digital media across its marketing, sales and operations, it is important to note that tactics are going to have to evolve quickly because everyone’s experience online is evolving quickly,… Continue reading 3 Ways Brands Should Plot Their Digital Drive for 2011
