With Web 2.0 here to stay, many companies – small and large – are still coming to grips with how to take the first critical steps towards active participation in the world of consumer-driven media. The prospect of implementing a social media strategy for a brand may seem daunting, but it’s not as difficult as you… Continue reading 5 Tips To Integrate Social Media Into Your Brand’s Communication Strategy
Category: Marketing Mix
Brand Identity for Dangote Noodles
Client: Dangote Noodles Agency: FKG2 NIGERIA Project: The Dangote Group is the largest diversified conglomerate in Nigeria with business interest that cut across different sectors of the economy. The agency was saddled with the responsibility to develop and implement a strategic marketing communication framework for the successful launch of Dangote range of Noodles into the… Continue reading Brand Identity for Dangote Noodles
Brand Identity for Kokomobile
I was at my desk when a text message came in from the CEO of Robert & John Limited that he would be in for 15 minutes. Few minutes later, my extension phone rang it was the GM (head honcho of the agency) saying: “Asoto, I hope everything is in order, you know he is… Continue reading Brand Identity for Kokomobile
How Global Brands are Plotting Digital Drive
Most major brand owners will enhance their digital activity this year, but concerns remain about establishing meaningful metrics. In Nigeria, brands are yet to harness these as most companies do not even have an idea of what digital marketing involves and yet to integrate it in part of their marketing mix or budget spend. Below… Continue reading How Global Brands are Plotting Digital Drive