Marketing could be said to be the lifeblood of a new startup. Marketing should never be neglected. No matter what the startup is, marketing’s mission is the same — to tell the world about the product. It’ll be much easier to set marketing goals for your company. In order to tell the world about your product, there are… Continue reading 6 Ways to Market your Startup
Category: Marketing Mix
3 Basic Rules of Social Media
Every marketer and business owner recognises the need to have a successful social media strategy. With this in mind, it is important to think very carefully about the way in which you seek to engage potential customers. In keeping it simple, I refer to them as the three “Be’s” of digital information in the world :- 1. Be Found… Continue reading 3 Basic Rules of Social Media
6 Essential Steps to Starting Your Online Business
Being an entrepreneur is a fad these days. This is evident by the increase of technology start-ups worldwide. Running a business requires having a bigger vision in mind and that entrepreneurship is all about adding value. Every potential entrepreneur needs to realise it is a daunting task and to succeed with a business idea, it… Continue reading 6 Essential Steps to Starting Your Online Business
Four Keys To Apple’s Growth
A few days ago, someone asked me: How many apples do i eat a day? A question thrown at me because of my affinity to the Apple brand. Well i tried explaining what makes the brand tick. Over the years, Apple has continually focused on four key growth drivers – including simplicity, differentiation and taking “courageous”… Continue reading Four Keys To Apple’s Growth