The advertising of the future is going online and going local in Africa. This hot trend is growing rapidly and shows no signs of letting up. There’s no question that consumers are using the internet to navigate their way to local brick-and-mortar retailers in Africa. Online searches influences most purchases made at retail locations and such… Continue reading Top 10 Online Advertising Tips For Online Retailers in Africa
Category: Marketing Mix
How To Market Your Small Business On A Budget
So you have an incredible business idea, you summon up the courage to implement your idea and start-up your first small business – but how do you market your product or service without breaking the budget? It’s not always an easy task to figure affordable ways to advertise your new business, but with the broad spectrum… Continue reading How To Market Your Small Business On A Budget
How to Market Your Business Using Content Marketing
Content marketing is one of the most effective ways of winning the trust and loyalty of customers. By offering valuable content, your customers will see that you are not just concerned about getting them to buy, but that you are willing to offer them resources and educate them. Content marketing and “storytelling” as a means… Continue reading How to Market Your Business Using Content Marketing
4 Ways to Buy Customers For Your Business
Running a business involves many difficult challenges. You have to create a product or service. You have to deliver it. You also have to market and sell it – people won’t just turn up and buy it because it’s there. It’s is more difficult for Business to Business (B2B) sales people to find potential customers.… Continue reading 4 Ways to Buy Customers For Your Business