Top 10 Most Visited Sites in Nigeria – September 2012

Whilst drilling down in sites analytics, I realised high increase in keyword and pageviews relating to top visted Nigerian sites  as a result of  these articles, Top 20 Most Visited Sites in Nigeria and Top 5 Indigenious Most Visited Sites in Nigeria. This post would deliberate on the top 10 Alexa ranking indigenous site with… Continue reading Top 10 Most Visited Sites in Nigeria – September 2012

Social Media & Ecommerce in Nigeria: Translating Engagement into Sales

Given the ever increasing focus on social media and eCommerce, more and more businesses are considering whether or not social media is an appropriate channel for their business. Whilst Facebook is well established as a social network, eCommerce in Nigeria is still at an early stage of adoption as a sales channel for businesses. According… Continue reading Social Media & Ecommerce in Nigeria: Translating Engagement into Sales

Men Like Mobile Shopping Better Than Women

In a recent survey by uSamp, it revealed that men are clearly more involved than women when it comes to shopping with mobile devices. In fact, not only are men more likely than women to make a mobile purchase, they are also more ready to pay for what they’ve bought using mobile technology. According to… Continue reading Men Like Mobile Shopping Better Than Women