Most major brand owners will enhance their digital activity this year, but concerns remain about establishing meaningful metrics. In Nigeria, brands are yet to harness these as most companies do not even have an idea of what digital marketing involves and yet to integrate it in part of their marketing mix or budget spend. Below… Continue reading How Global Brands are Plotting Digital Drive
Category: Digital Marketing
Top 20 Most Visited Sites in Nigeria
With an estimated number of over 43 million Nigerians online, it is definitely worth it to know where they are visiting and why, understanding trends, demographics of the internet savvy Nigerians benchmarking these top sites by impression indexes based on Alexa.com Web Directory. The most visited websites in Nigeria include those of Facebook (Expected), Twitter… Continue reading Top 20 Most Visited Sites in Nigeria
How To Run A Successful Online Marketing Campaign: Case Study
Bytesize, a Nigerian Digital Marketing Agency was briefed by Coca-Cola Nigeria to handle its online marketing campaign during the African Nations Cup (ACN) 2010 in Angola. The brand wanted to position itself in the mind of its target audience as a brand that “Open Happiness” to Super Eagles Top Fans and also as the Official… Continue reading How To Run A Successful Online Marketing Campaign: Case Study
Digital Glossary for Marketers
Advergame – Advergaming is the practice of using video games to advertise a product, organization or viewpoint. Ad Impression – An ad impression occurs each time a consumer sees an ad. Ad Serving – Delivery of online adverts to an end user’s computer by an ad management system. The system allows different online adverts to… Continue reading Digital Glossary for Marketers