In the fast emerging world of digital, mobile and social media marketing, experimentation is always an ongoing task in order to optimize results as there is no “one size fits all” approach. There is a tendency to think that social media is a simple and easy to comprehend marketing tool, and one that provides businesses with the ability… Continue reading 3 Ways to Create a Successful Social Media Strategy
Category: Business
3 Ways to Build Consumer Trust Online
As a consumer, buying online from a brand requires trusting that business with your personal information, recommending them to friends, and loyally choosing them over a similar brand. As an entrepreneur in a skeptical market, creating that sense of trust takes an ongoing commitment to integrity because trust is hard-won and easily lost. It is… Continue reading 3 Ways to Build Consumer Trust Online
20 Facts and Figures about Google
Over the years, I have come to embrace the mission of Google as I do have the urge to be evangelical about the company. The draw is the Google name itself, which has a kind of magic in the ephemeral world of startups. Its Mountain View HQ in California is a mecca for people who understand that… Continue reading 20 Facts and Figures about Google
Why Small Businesses Value Branding
In a recent survey done by creativepool & printed.com, 1000 creative professionals were interviewed cutting across the digital and print industry to identify the importance small business do place on branding. The top 3 branding elements prioritised by small businesses are company logo, website design & business card design. Below is the summary of the… Continue reading Why Small Businesses Value Branding