In a recent survey by uSamp, it revealed that men are clearly more involved than women when it comes to shopping with mobile devices. In fact, not only are men more likely than women to make a mobile purchase, they are also more ready to pay for what they’ve bought using mobile technology.
According to the numbers, 45% of men have made a mobile purchase as opposed to just 34% of women and there are more gender differences when the numbers are broken down in the categories of what’s actually bought. Men like the digital content and electronic supplies better than their female counterparts, but the ladies like the coupons to make purchases like clothing.
