In my previous post on The 10 Most Popular Facebook Fan Pages, this post would list the top 20 brands using Facebook to engage their teaming fans.
Brands see this as a tremendous opportunity for direct-to-consumer engagement. On Facebook, some brands have earned more than 30 million Likes creating a dedicated brand network not yet seen in previous media.
The Top 20 brands by the numbers on Facebook boast impressive audiences as at 19th July, 2011:
1. Coca Cola (32,477,377)
2. Disney (27,149,960)
3. Starbucks (23,893,456)
4. Oreo (22,230,036)
5. Red Bull (21,505,985)
6. Converse All Star (20,155,376)
7. Converse (19,333,136)
8. Skittles (18,665,041)
9. Playstation (16,568,672)
10. iTunes (16,107,213)
11. Pringles (14,958,252)
12. Victoria’s Secret (14,575,428)
13. Window’s Live Messenger (14,029,287)
14. Ferrero Rocher (11,807,580)
15. Monster Energy (11,693,834)
16. Nutella (10,813,321)
17. iPod (10,692,652)
18. Adidas Originals (10,539,816)
19. Xbox (10,655,736)
20. Dr Pepper (10,127,776)
Google+ will introduce an early version of its Brand Pages soon. I await brands that will latch on this to promote their social media platforms.