With Web 2.0 here to stay, many companies – small and large – are still coming to grips with how to take the first critical steps towards active participation in the world of consumer-driven media. The prospect of implementing a social media strategy for a brand may seem daunting, but it’s not as difficult as you… Read more
5 Tips To Integrate Social Media Into Your Brand’s Communication Strategy
Online Advertising in Nigeria: overview of trends, challenges & benefits
Over the years Internet marketing has evolved in Nigeria. According to Africa Internet Usage and Population Statistics, internet penetration in Nigeria is now 28.9% at estimated 43,982,200m users and as a result, owing to the huge marketing potentials inherent in digital media as a part of the overall marketing mix, coupled with the increasing use… Read more