asotoadeola.com

Brand Identity for Trionyx

asoto adeola — Thu, 09 Feb 2012 12:22:42 +0000

Trionyx Limited is a Nigerian firm in the business of Procurement and Supply Chain Management, Manpower Provision and Management, Downstream Oil and Gas Trading.

Client: Trionyx Limited

Project: Brand Identity & Digital Branding

Role:

I was responsible for

Developing/ choosing basic elements such as, typeface selection, color, icons across all brand collaterals.
Art Direction for communication materials such as Website, Stationery design, Print ad & other promotional materials.
Providing final artwork elements for production.

Work Done:
LOGO/VISUAL STYLE

WEBSITE DESIGN

Brand Identity for Kayode Filani & Co.

asoto adeola — Thu, 09 Feb 2012 11:48:11 +0000

Kayode Filani & Co. is a Lagos-based law firm. Its broad client base ranges from local and national businesses to foreign governments and multi-national corporations.

The firm represents its clients’ interests before federal and state agencies, in litigation before state and federal courts; in federal and state legislative matters; and in planning and implementing business and personal financial strategies.

Client: Kayode Filani & Co.

Project: Brand Identity & Digital Branding

Role:

I was responsible for

Developing/ choosing basic elements such as, typeface selection, color, icons across all brand collaterals.
Art Direction for communication materials such as Website, Stationery design, Print ad & other promotional materials.
Providing final artwork elements for production.

Work Done:

LOGO/VISUAL STYLE

WEBSITE DESIGN

HOW TO: Know What Google Knows About You

asoto adeola — Fri, 23 Dec 2011 17:04:53 +0000

Have you ever wondered what make the ads you see on the web more interesting, well Google uses your personal and social sentiment to help determine which ads to show you.

Google uses your Google account information, such as items you +1′d on Google websites and across the web, to personalize content and ads on non-Google websites.

How it works ?

Many websites, such as news sites and blogs, partners with Google to show ads to their visitors. Your interests are associated with an advertising cookie that’s stored in your browser. Google actually gives users the ability to edit/correct the personal information stored in the cookie Google has about you.

Simply go to: Google Ads settings page and Google will tell you what it knows about you, and it gives you the option of changing it if you like.

Here’s what they think about me: [screen shot]

It’s actually pretty accurate, so i do know the ads i expect to see.

Google is Watching and Measuring Your Search History

Google also uses your actual search history to determine what ads to show to you. This is most apparent on the Google Display Network, where you are likely retargeted to no end after visiting an advertiser’s web site.

In search, Google uses “session-based ads” to show ads to you for products that are totally unrelated to your current search, but might have been something you searched on in recent memory.

So what does Google know about you ?

Top 5 Influential Channel for Online Consumers

asoto adeola — Thu, 22 Dec 2011 12:11:38 +0000

Recently, i have been working on a couple of e-commerce websites and kept pondering whether 2012 will be the year e-commerce, due to its increased enquires from prospective clients. Despite its increased popularity, stats as shown that only four percent of visits to retail websites result in a completed shopping session.

Personally, i feel TRUST has always been an issue when it comes to online transactions most especially in developing countries where internet users would rather socialise than purchase online. It is interesting to note that few startups are interested in finding a solution to online retail problems.

As a marketer, it is important to understand social consumers in terms of behavioural patterns. In a recent survey, 1,500 participants were asked about products and services they recently researched online and how they went about it. According to data from M Booth and Beyond, different product categories compel people to seek information and reviews from different sources on the web. Consumers tend to go the company website for electronics, they rely on search for travel and they go to discussion forums to see what people think about different car models.

The top five influential online channels include search results, brand websites,news articles, product review sites, online ads respectively.

The infographic below explains where consumers go for product information — suggesting to marketers that some aspects of digital marketing deserve more attention than others. As a consumer, what influences you to buy online?

Infographic courtesy of M Booth and Beyond

Google: Evolution of Search & Innovation

asoto adeola — Tue, 29 Nov 2011 15:19:34 +0000

I recently attended a google event, which was deemed to be the biggest Engage event of the year with the aim of learning the very best ways to service clients from insights to creating proposals to tracking and measuring results. The event tagged Google Engage: Box of Tricks showcased top tips on Google’s agency tools and an insight into Google’s latest products including AdWords Express and Google + Pages.

In a keynote speech, Google and Innovation by Arvind Desikan, Google’s Head of Consumer Marketing, he pointed out that, as Google is continually looking towards the future, these core principles guide their actions. The 8 innovation principles of Google are outlined below:

Focus on the User
Open will Win
Ideas omes from everywhere
Think Big, Start Small
Never Fail to Fail
Launch early and Iterate
Be a Platform.Float all Boats
Make it Matter

The online search giant released a short video recently highlighting some of its key milestones in search over the past decade. It’s both a fun blast from the past and a worthwhile reminder of how much things have changed over the years.

From the Google blog post announcing the video, Google sums up its approach to improving search: “Our goal is to get you to the answer you’re looking for faster and faster, creating a nearly seamless connection between your questions and the information you seek. That means you don’t generally need to know about the latest search feature in order to take advantage of it.”

Click here to see a larger version of the timeline.

Four Keys To Apple’s Growth

asoto adeola — Tue, 22 Nov 2011 15:49:52 +0000

A few days ago, someone asked me: How many apples do i eat a day? A question thrown at me because of my affinity to the Apple brand. Well i tried explaining what makes the brand tick. Over the years, Apple has continually focused on four key growth drivers - including simplicity, differentiation and taking “courageous” decisions - to build on its range of hit products. Speaking at a recent event, Greg Joswiak, Apple’s vice president, worldwide iPod, iPhone and iOS product marketing,

He pointed out these four key growth drivers.

Focus—”It means saying no, not saying yes. We do very few things at Apple. We are $100bn in revenue with very few products. There are only so many grade A players. If you spread yourself out over too many things, none of them will be great.”

Simplicity—”Make complex things simple. A lot of people think it means take something simple and leave it at its core essence. But it isn’t that. When you start to build something, it quickly becomes really complex. But that is when a lot of people stop. If you really know your product and the problems, then you can take something that is complex and then make it simple.”

Courage—”Courage drives a lot of decisions in business. Don’t hang on to ideas from the past even if they have been successful for you. You don’t build a product just because everyone else has one. ”

Best—”If you can’t enter the market and try and be the best in it, don’t enter it. You need that differentiation. At Apple if we can’t be the best then we are not interested in it.”

These lessons have been applied to pioneering gadgets like the iPhone mobile handset and iPad tablet, and Joswiak posited that making complicated technology easy to use serves as a key way to achieve stand-out, and was a second core principle.

He said: “Make complex things simple. A lot of people think it means take something simple and leave it at its core essence. But it isn’t that. When you start to build something, it quickly becomes really complex.”

“But that is when a lot of people stop. If you really know your product and the problems, then you can take something that is complex and then make it simple.”

Thirdly, and in keeping with this notion, Apple – which boasts a range of offerings encompassing iTunes in the music sector to a web-connected TV set-top box – aims to carefully target the industries it participates in.

“If you can’t enter the market and try and be the best in it, don’t enter it. You need that differentiation. At Apple if we can’t be the best then we are not interested in it,” said Joswiak.

Joswiak fourthly suggested that a forward-thinking approach was essential to delivering long term, sustainable growth.

As an example, the Siri software featured on Apple’s latest iPhone acts as a voice-activated “intelligent assistant” letting customers fulfil tasks from entering items in their calendar to finding a restaurant.

“Courage drives a lot of decisions in business. Don’t hang on to ideas from the past even if they have been successful for you. You don’t build a product just because everyone else has one,” said Joswiak.

Data sourced from Wall Street Journal & Warc

6 Ways to Determine a Successful Website

asoto adeola — Sat, 12 Nov 2011 22:22:06 +0000

Whilst being entrepreneurial minded, looking for a creative business strategy/model to drive a website i just started, i pondered on what really makes a site successful, i came across Seth Godin’s blog which highlighted 6 questions for analyzing a website. I found this to be interesting because as he noted it’s tempting to believe that any website can become a perpetual motion machine of profit.

But before you start one, invest in one or go to work for one, here a few things to ask:

What’s the revenue per visit? (RPM). For every thousand visitors, how much money does the site make (in ads or sales)?
What’s the cost of getting a visit? Does the site use PR or online ads or affiliate deals to get traffic? If so, what’s the yield?
Is there a viral co-efficient? Existing visitors can lead to new visitors as a result of word of mouth or the network effect. How many new visitors does each existing user bring in?
What’s the cost of a visitor? Does the site need to add customer service or servers or other expenses as it scales?
Are there members/users? There’s a big difference between drive-by visits and registered users. Do these members pay a fee, show up more often, have something to lose by switching?
What’s the permission base and how is it changing? The only asset that can be reliably built and measured online is still permission. Attention is scarce, and permission is the privilege to deliver anticipated, personal and relevant messages to people who want to get them. Permission is easy to measure and hard to grow.

Really, using these six metrics, one can see why the likes of Google, Facebook, Youtube, Twitter are the dominant sites on the social web. These six metrics will help you understand the difference.

The ideal structure is a business that’s a platform, not merely a place to stop by. Once people move in and become members, they’re hesitant to leave, they share permission over time, they tell their friends, their RPM goes up and the cost of acquiring and hosting members goes down.

The real question is: am i/you on that path of building or being a part of a successful website ?

8 Internet Gains Fact & Figures

asoto adeola — Mon, 07 Nov 2011 12:25:05 +0000

According to a recent study compiled by the Foreign Office, the internet has witnessed tremendous gains since its existence and seems to be on the increase.

In developed countries, more children aged two to five can use a smartphone (19 percent) than can tie their shoelaces (nine per cent).
The average smartphone has more computing power than all of NASAin 1969, the year it put man on the moon.
Almost £5 trillion exchanges hands via e-commerce.
Facebook has 800 million- equivalent to the world’s population in 1750.
More than 150 years of youtube videos is watched on Facebook everyday.
140 million tweets are sent everyday.
South Korea plans to spend more than £1.3 billion on ebooks and tablets in a drive to eliminate the use of paper in schools by 2015.
By 2015, one million minutes of video will cross the web a second.

Is the Internet on Steroids ?

Google Updates Search Engine Results

asoto adeola — Sat, 05 Nov 2011 11:50:32 +0000

Google has overhauled the way it serves up results in response to search queries.The update is designed to work out whether a person wants up-to-date results or historical data.
The US firm estimated the alterations to its core algorithm would make a difference to about 35% of searches. The changes try to make results more relevant and beef up features which Google believes set it apart from rivals and to offer a better guess of how “fresh” the results should be. The under-the-hood changes sought to understand whether a searcher wants results “from the last week, day or even minute”.

The update to improve the “freshness” of results builds on the big update made to the underlying infrastructure of Google’s core indexing system in August 2010 known as Caffeine. That change made it easier for Google to keep its index up to date and to add new sources of information. The last big update to the Google algorithm, known as Panda, affected only 12% of searches.

Steve Jobs Breaks Twitter Record

asoto adeola — Sat, 08 Oct 2011 13:04:34 +0000

According to social media monitoring firm SR7, which provides Social Media Intelligence, research, strategy development and execution. The online reaction on Twitter to Steve Jobs passing reached 10,000 tweets per second!

The previous records were

Beyonce’s performance at a MTV Video Music Awards where she announced she was pregnant, reached 8,868 TPS (tweets per second)
Japan beating the USA in the women’s soccer World Cup that produced 7,196 TPS
Osama Bin Laden’s death recorded 5,000 tweets per second.

He lived each day as if it was his last and in so doing has made Apple one of the most valuable companies in the world.

asotoadeola.com

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