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eCommerce in Nigeria: How Small Businesses Can Compete With The Big Players

Emmanuel Asoto — Tue, 11 Jun 2013 09:07:40 +0000

This post would higlight the Key Factors to Effective Competitive Analysis as a Small Business in Nigeria Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to compete with. A competitive edge is something that you always want to keep, no... Read more

9 Success Habits For Business Owners

Emmanuel Asoto — Wed, 08 May 2013 15:30:09 +0000

Successful business owners share some common habits that is worth adopting. The 9 habits business owners must have to become successful: Learn for and find the right path, not just the destination. They focus on how they will get to where they want to go, rather than just on where they want to end up. After all,... Read more

5 Habits of Successful Business Owners

Emmanuel Asoto — Fri, 03 May 2013 15:22:39 +0000

No man is an island. Nor is any business owner. The successful ones seek feedback, get advice, and learn from others. They’re passionate about what they want to do, but pragmatic, too. This article is an extract taken from the Essential Business Guide. Staying in business is about knowing what to do, how to do... Read more

eCommerce in Nigeria: Why Word of Mouth Is Still An Effective Marketing Approach

Emmanuel Asoto — Mon, 22 Apr 2013 19:26:50 +0000

Advertising creates awareness but word-of-mouth endorsements, in person or electronically, are what drive purchase decisions in Africa, a study from Nielsen has claimed. The research company surveyed 8,168 urban consumers across 15 African countries for its Emerging Market Insights Study, and found that respondents rated recommendations from friends and family above all other forms of communications... Read more

3 Ways to Create Targeted Content That Will Drive Traffic

Emmanuel Asoto — Thu, 18 Apr 2013 20:34:45 +0000

Good content is an absolute requirement for social marketing and acquiring new customers. Without targeted, fresh, and convincing content, your efforts probably won’t produce the results you are hoping for. The three these strategies below would to help you effectively create and distribute attention-grabbing content that you use in social, email and your website. #... Read more

HOW: To Think With Google

Emmanuel Asoto — Thu, 18 Apr 2013 20:02:48 +0000

If you’re interested in learning and broaden your knowledge in any industry, the Think with Google site is definitely a useful tool. What exactly is Think with Google? It’s a hub for digital marketing information, research and learning resources both from a Google product standpoint and more broad industry standpoint. Content (research and data) shared are extremely valuable... Read more

4 Ways Customers Drive Your Business

Emmanuel Asoto — Wed, 27 Feb 2013 16:52:39 +0000

Trying to grow a business seems impossible. Most of the time, the increased business from a marketing campaign disappears just as quickly as it arrived. Building sustainable growth that will drive your business forward is achievable by taking into consideration existing and potential customers. The tips in this article is credited to Eric Ries in... Read more

6 Ways to Market your Startup

Emmanuel Asoto — Mon, 25 Feb 2013 17:43:43 +0000

Marketing is the lifeblood of a new startup and come to realise why startups run to venture capitalist for funds. Even after sourcing funding, marketing should never be neglected. Marketing and design/technology have equal seats at the table. I would refer to a “startup” as a new fledging business, though I run few businesses that are... Read more

3 Basic Rules of Social Media

Emmanuel Asoto — Fri, 22 Feb 2013 16:09:02 +0000

Every marketer and business owner recognises the need to have a successful social media strategy. With this in mind, it is important to think very carefully about the way in which you seek to engage potential customers. In keeping it simple, I refer to them as the three “Be’s” of digital information in the world :- 1. Be Found... Read more

3 Ways to Create a Successful Social Media Strategy

Emmanuel Asoto — Thu, 21 Feb 2013 15:08:32 +0000

In the fast emerging world of digital, mobile and social media marketing, experimentation is always an ongoing task in order to optimize results as there is no “one size fits all” approach. There is a tendency to think that social media is a simple and easy to comprehend marketing tool, and one that provides businesses with the ability... Read more