According to SocialBakers, Nigeria is the 2nd fastest rising African country on Facebook and currently placed at Number 4 in Africa. Statistics from the site shows that there are currently over 3.5 million active Facebook users in Nigeria. The statistics also shows that Nigeria is in the number 37th position in the list of world users with penetration of population being 2.36% and penetration of online population being 8.18% respectively.
Nigerian brands are beginning to see this as a tremendous opportunity for direct-to-consumer engagement. Facebook’s strengthening grip and integration with popular culture is very evident as you go through this list of the Nigeria’s top 10 most popular Facebook pages.
This list reflects our tastes when it comes to consuming content on the web which basically is news either political or entertainment. Three News/Publishing brands made it into the top 10 and two telecommunication outfit coming in at No. 8 &9 respectively. What you will notice also is that they are all B2C brands, which is where the primary strength of social media marketing truly lies and especially Facebook.
This list also reveals that social media marketing success is becoming more integrated with traditional mass media marketing that allows brands to permeate and leverage on the web using multiple media channels.
Other pages fast rising includes Ariel Nigeria, Bella Naija, HiTV, Etisalat, Online Naira, Gulder Nigeria, etc. Well, I have been privileged to work on 2 of the brands listed below. (Try to figure them out…).
Here are the Top 10 brands in Nigeria by the numbers on Facebook as at 31st July, 2011:
10. Samsung Mobile Nigeria – 22,934
9. MTN loadedNG – 23,843
8. Star Nigeria – 28,648
7. Glo World – 43, 160
6. Sahara Reporters – 53,948
5. MTVBase Nigeria – 86,959
4. Always Nigeria – 124, 538
3. GTBank – 183,399
2. Cool FM 96.9 – 186,602
1. The BeatFM99.9 – 352,590
NOTE: If I have missed on any brand page that should be in the list, please do leave a comment as I have made every effort to ensure that statistics/information is correct as of time of posting.
Are you a fan of these brand pages ?