This post would higlight the Key Factors to Effective Competitive Analysis as a Small Business in Nigeria Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to compete with. A competitive edge is something that you always want to keep, no… Read more
Successful business owners share some common habits that is worth adopting. The 9 habits business owners must have to become successful: Learn for and find the right path, not just the destination. They focus on how they will get to where they want to go, rather than just on where they want to end up. After all,… Read more
No man is an island. Nor is any business owner. The successful ones seek feedback, get advice, and learn from others. They’re passionate about what they want to do, but pragmatic, too. This article is an extract taken from the Essential Business Guide. Staying in business is about knowing what to do, how to do… Read more
Advertising creates awareness but word-of-mouth endorsements, in person or electronically, are what drive purchase decisions in Africa, a study from Nielsen has claimed. The research company surveyed 8,168 urban consumers across 15 African countries for its Emerging Market Insights Study, and found that respondents rated recommendations from friends and family above all other forms of communications… Read more
Good content is an absolute requirement for social marketing and acquiring new customers. Without targeted, fresh, and convincing content, your efforts probably won’t produce the results you are hoping for. The three these strategies below would to help you effectively create and distribute attention-grabbing content that you use in social, email and your website. #… Read more
If you’re interested in learning and broaden your knowledge in any industry, the Think with Google site is definitely a useful tool. What exactly is Think with Google? It’s a hub for digital marketing information, research and learning resources both from a Google product standpoint and more broad industry standpoint. Content (research and data) shared are extremely valuable… Read more
Trying to grow a business seems impossible. Most of the time, the increased business from a marketing campaign disappears just as quickly as it arrived. Building sustainable growth that will drive your business forward is achievable by taking into consideration existing and potential customers. The tips in this article is credited to Eric Ries in… Read more
Marketing is the lifeblood of a new startup and come to realise why startups run to venture capitalist for funds. Even after sourcing funding, marketing should never be neglected. Marketing and design/technology have equal seats at the table. I would refer to a “startup” as a new fledging business, though I run few businesses that are… Read more
Every marketer and business owner recognises the need to have a successful social media strategy. With this in mind, it is important to think very carefully about the way in which you seek to engage potential customers. In keeping it simple, I refer to them as the three “Be’s” of digital information in the world :- 1. Be Found… Read more
In the fast emerging world of digital, mobile and social media marketing, experimentation is always an ongoing task in order to optimize results as there is no “one size fits all” approach. There is a tendency to think that social media is a simple and easy to comprehend marketing tool, and one that provides businesses with the ability… Read more
Copyrights ® 2013. Asoto Adeola
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